Topic: Tips

Print and Digital Living in Harmony

Can print and digital publications live in harmony? We think so. Learn why it's important to create a digital experience that is different than print and how it applies to your overall digital program. ...


Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to. ...


Three Benefits Digital Publications Have Over Websites

Should I have a website or a digital publication? Let's take a look at the benefits of a digital publication. ...


A Look Inside the Digital Media Strategies of LeisureMedia360

This month we are sitting down with Jeff Wood, of LeisureMedia360, ...


7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how we should process all this digital content. Hopefully the myth busters below will help shed some light on the big and vast world of digital content. ...


5 Tips to Help Promote Your Next Digital Publication

Picture this. You’ve poured yourself into writing great content, spent hours ...


Online Communities as a Key Strategy for Associations and Brands

Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this. ...


3 Key Event Blogging Best Practices for Better SEO

Blogging to promote your event and weigh in with your opinion on the issues that your concern is a great idea. However, are you staying on the right side of the search engines in your campaign to connect with your community through your blog? Here are three quick SEO tips to keep in mind when creating content for your event's audience. ...


The Seven Habits of Highly Effective Digital Marketers

Digital marketing provides many opportunities for an organization to manage the customer experience across many channels. However with these opportunities come many challenges. ...


Tips for Social Media Success (Part 2)

Facebook: This is a great platform for engaging with your audience. One easy and fun way to do this is to ask your followers to write a caption for an image you post on your Facebook page. I always fall for this marketing ploy. I love to write captions for other people’s photos. Whoever is in charge ...


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