Industry Intelligence

Barkley Kalpak x LG Twin Wash Product Launch

LG TWIN Wash Presents: Divide & Conquer on Broadway. In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets. ...


Got Assets? Don’t Give Them Away

Back when marketing dinosaurs ruled the earth (around 2003 or so), the World Wide Web was the Wild, Wild West. Many poured their heart and soul into producing a great contemporary (for its time) website, populated it with the stickiest of content, and spent many long hours making sure it was properly maintained and always up to date. However, there was a problem... ...


Me? Design Pretty? Never.

Interactive Media Designer at Nxtbook Media, Terri Shadle, believes that designing things with purpose and meaning far outweighs anything cosmetic. Here's how Nxtbook keeps their designers focusing on what matters... ...


3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld. ...


Online Communities as a Key Strategy for Associations and Brands

Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this. ...


Google's Update Doesn't Spell Doom

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a “mobilegeddon” caused by Google’s search algorithm update this week. ...


7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. ...


Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. ...


Overcoming Boundaries to Subscription and Revenue Growth

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. ...


Making the Decision About Native Advertising

Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings. ...


36 Results Found