Industry Intelligence

Print and Digital Living in Harmony

Can print and digital publications live in harmony? We think so. Learn why it's important to create a digital experience that is different than print and how it applies to your overall digital program. ...


Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to. ...


Three Benefits Digital Publications Have Over Websites

Should I have a website or a digital publication? Let's take a look at the benefits of a digital publication. ...


A Look Inside the Digital Media Strategies of LeisureMedia360

This month we are sitting down with Jeff Wood, of LeisureMedia360, ...


4 Steps to Figuring Out ROI on Digital Content

Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. ...


Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time, energy and money. ...


One of our Favorite Nxtbook Digital Publications from March

March digital publications have all been released and we’re highlighting one of our favorites! The one I’d like to share with you is produced by SkillsUSA, a partnership of students, teachers & industry working together to ensure America has a skilled workforce. Their focus is students in the workforce and they produce a quarterly magazine, CHAMPIONS. ...


NxtTip! Adding Bookmarks & Notes to a Nxtbook

Ever read an article in your favorite Nxtbook and wished that there was a way to save it by adding a bookmark? How about noting the last item you read in case you can’t finish reading the entire book or make a note to yourself about the content that you just read? ...


7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how we should process all this digital content. Hopefully the myth busters below will help shed some light on the big and vast world of digital content. ...


5 Tips to Help Promote Your Next Digital Publication

Picture this. You’ve poured yourself into writing great content, spent hours ...


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