Topic: TC
Barkley Kalpak x AOL Programmatic Upfront Event
In September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 executive-level clients with an invite-only c-suite upfront event on Advertising Week’s opening night. ...
Barkley Kalpak x LG Twin Wash Product Launch
LG TWIN Wash Presents: Divide & Conquer on Broadway. In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets. ...
6 Cool Guerrilla Marketing Ideas to Beat the Heat this Summer
Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique. This non-traditional method allows you to stand out from the advertising clutter by leaving a more personal and real impression on people.You’re giving them an experience, not just an image to look past as they flip through a magazine. So take advantage of the time of year when everyone is out enjoying the summer weather, and give them an experience they won’t forget with one (or more!) of these six guerrilla marketing ideas! ...
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