The lavish PR Week Awards gala is March 7 in midtown Manhattan. Industry trade shows are in full swing in Las Vegas, Orlando, San Francisco and other metro convention centers. What a PR pro wears to each of these occasions – not to mention along with client site meetings and new business pitches – are rarely discussed ...
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Test PR Press Release 1104 001
This is another test. Looking at press releases and how they
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4 Nov 2014 | 6:03 pm EST
My First Press Release
This PR News service is designed to give your agency exposure to thousands of corporations and associations who are in search of the right firm.
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My Agency
18 Jul 2014 | 11:19 am EDT
Election Time Brings Out Clever Brand Campaigns
It’s not just campaign season for presidential electoral candidates. It’s also a very creative time for brands getting involved with election-themed campaigns. Without playing politics many brands have taken advantage of the nation-wide event, which only occurs once every four years in the United States.
The post Election Time Brings Out Clever Brand Campaigns appeared first on PRNEWS.
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PRNEWS
23 Oct 2020 | 4:14 pm EDT
Why Former VP Biden’s Media Strategy is Working
A traditional view of PR sees success as dominating news cycles with as much buzz as a brand or celebrity can generate. Former VP Joe Biden is not doing this. Instead, he's allowing his opponent, the president, to do most of the talking. Kglobal VP Jenny Wang explains why this tactic is working well for the Biden Harris campaign.
The post Why Former VP Biden’s Media Strategy is Working appeared first on PRNEWS.
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PRNEWS
23 Oct 2020 | 10:28 am EDT
AppleTV+ Makes Questionable PR Choice With ‘Great Pumpkin’ Snatch
For many this holiday season, it is not, in fact, the Great Pumpkin, Charlie Brown. “Peanuts” fans nationwide were dismayed to find out that the fall favorite will run exclusively on AppleTV+, Apple’s paid streaming service. While the special will be free to non-subscribers for a limited period, would-be viewers were not shy about expressing their displeasure. The snafu teaches communicators a valuable lesson this holiday season: Now is not the time to mess with what few annual traditions we have left.
The post AppleTV+ Makes Questionable PR Choice With ‘Great Pumpkin’ Snatch appeared first on PRNEWS.
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PRNEWS
22 Oct 2020 | 1:21 pm EDT
Opening a Skyscraper During a Pandemic: One Vanderbilt
New York City became a national epicenter of COVID-19 in April 2020. The government closed non-essential businesses, employees worked from home and living rooms became classrooms. New campaigns seemed unfathomable. And yet, some construction projects continued. Here's how BerlinRosen shifted messages for One Vanderbilt, the city’s newest skyscraper, to reflect New Yorkers' resilience during the pandemic.
The post Opening a Skyscraper During a Pandemic: One Vanderbilt appeared first on PRNEWS.
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PRNEWS
22 Oct 2020 | 11:43 am EDT
Harris and Pence Took Heat for Pivoting, So Is It Cool for PR?
Pivoting is a staple of PR media training. But after the VP debate a few weeks ago, is it still a viable tactic? Does avoiding answering a question still work in this transparent world? Yes and no. (See what we did there?) We asked a group of communicators for their views on pivoting within PR and also in politics. In addition, we asked for best practices. Here's what they told us.
The post Harris and Pence Took Heat for Pivoting, So Is It Cool for PR? appeared first on PRNEWS.
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21 Oct 2020 | 4:56 pm EDT