Media attention on Booz Allen Hamilton exploded this week because of the Edward Snowden whistleblowing case. PR professionals will be watching how the Virginia-based tech consulting firm deals with a crisis that drove TV and radio airings from a mere 10 in May to a staggering 908 in the first 11 days of June. If any firm ...
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Test PR Press Release 1104 001
This is another test. Looking at press releases and how they
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Zzz PR Test 1104 002
4 Nov 2014 | 6:03 pm EST
My First Press Release
This PR News service is designed to give your agency exposure to thousands of corporations and associations who are in search of the right firm.
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My Agency
18 Jul 2014 | 11:19 am EDT
Diversity and Inclusion Needs Less Talk, More Action
While many agencies and brands have voiced their support via social media posts and statements, real action needs to be taken in order to prove the support the industry claims for a more diverse workforce.
The post Diversity and Inclusion Needs Less Talk, More Action appeared first on PRNEWS.
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PRNEWS
4 Jun 2020 | 12:06 pm EDT
How Companies Can Avoid Making Empty Statements About Diversity
Many companies and organizations are taking stands in support of recent events. More than a few of their statements fall flat. There are several things an organization should consider before it takes a stand. First, avoid empty statements, be sensitive, honest and, most important, say something real.
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PRNEWS
4 Jun 2020 | 9:10 am EDT
It’s Time to Get Uncomfortable
As communicators, we have a powerful opportunity to positively influence behavior change. Through messaging with strategic calls-to-action, brilliant creative and multichannel outreach, we can impact wide-spread sea change in any environment. Whether you’re operating from agency or brand, our shared purpose within this discipline is to do well by doing good.
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3 Jun 2020 | 5:09 pm EDT
Lyft-Owned Bikeshare App Takes a Stand Against Protest Curfew Measures on Twitter
New York City Mayor Bill de Blasio announced an 8:00 p.m. to 5:00 a.m. curfew on June 2, the city’s first such rule since 1945. The curfew, effected following consultation with local police and state government officials in hopes of preventing looting, extends to rideshare apps. While Uber and Lyft complied with the order, as well as Citibike—the bicycle share program owned by Lyft—the latter brand did not go down without a fight on social media.
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3 Jun 2020 | 10:57 am EDT
Edelman Follows Standard Practice on Coronavirus Layoffs
Short of apologizing for promising no coronavirus-related layoffs in late March, Edelman chief Richard Edelman is conducting a picture-perfect layoff operation. The world's largest PR firm announced layoffs of nearly 400 staffers today.
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2 Jun 2020 | 4:11 pm EDT