Industry Intelligence

Critical Minute – Ogooglebar, It’s Ungoogleable!

Google isn’t happy when no results are found within their search engine. More than 90% of Google’s revenue is generated through ads found on the Search Engine Results page – and only when results relevant to the advertiser’s keyword are shown. So it wasn’t surprising when Google put pressure on the Swedish Language Council to remove an ...


Critical Minute – News outlets cover North Korea 3x more than Cyprus in the past week.

It’s been a colder than average winter in North Korea, following the one-year anniversary of Kim Jong-il’s death in December 2011. Il’s son, Kim Jong Un, has struggled with internal military factions since his succession as supreme leader of Korea. To strengthen his position, he’s been tied to as many human rights violations and acts of ...


Critical Minute – Tech Startups Need a Good PR Strategy

In 1993, the world hadn’t yet heard of social media and had a vague concept of the World Wide Web or even the Internet. It was a new time, and signaled opportunities for a new generation of entrepreneurs. In 1994, a 23 year old created the first image of the Internet and what it was to ...


Network TV morning show secrets revealed by NYT’s Brian Stelter

It’s been a tumultuous year for network TV’s highly profitable and notoriously competitive morning talk shows. Ann Curry was replaced at Today. Good Morning America’s Robin Roberts took a long leave of absence for a highly publicized bone marrow transplant. Fox & Friends weighed in on the presidential election. CBS retooled to focus ...


Critical Minute – Google Honors Cesar Chavez

You don’t always need a mention meter or Google Insights for Search to gauge the interest or potential backlash from your audience, both on television & radio and with online sources like Facebook and Twitter. So, for many outspoken critics, Google’s Cesar Chavez Doodle on March 31st sparked a few surprised comments: @glennbeck Cool for Google to ...


Critical Minute – State of the News Media 2013

Findings from Pew Research Center’s annual State of the Media 2013 report, released this morning, confirm the need for local newspapers to establish new business models for both advertisers and readers. Digital advertising, subscriptions and multiscreen media are incrementally increasing revenue lost from print advertising. Publishers are also incorporating advanced analytics to measure the income from ...


Critical Minute – The Best of SXSW 2013

A week has passed since the final day of SXSW Interactive. As exhibitors, Critical Media had an exciting time showcasing Critical Mention’s listening platform for broadcast, social and online media– and video content strategies powered by Syndicaster and ClipSyndicate. Our team of two kept busy – exhibiting all day, attending brand parties throughout the night and ...


Critical Minute – What’s in a Symbol?

There’s a lot of buzz and imagery surrounding the new leader of the Catholic Church, Pope Francis. Images have emerged of the new leader: riding a subway, wading into a crowd… and now avoiding tradition and choosing a decades-old silver Fisherman’s Ring rather than a newly designed gold one. These actions build on an image of ...


Critical Minute – Our Picks for March Madness – The Best Bracket Marketers

Millions of basketball fans will fill out NCAA tournament brackets this week and try to correctly predict the outcomes of every game. This is an inherently social time, and bracket games truly engage the masses. Participants love to brag about their picks across all audiences and age groups. So, we’ve chosen our favorite marketing ...


Critical Minute – Where technology and opinions become your greatest foe

The movie, The Lion King, opens with a green oasis of an African rain forest to the sweeping beauty of the Serengeti. For many… It’s a land still untouched – by freedom of speech and justice. Hollywood and most importantly… media outlets have had a difficult time balancing the picturesque with countless crimes against humanity on ...


33 Results Found