Industry Intelligence

Critical Minute – Your extra pair could be their first

Soles4Souls is a Nashville-based charity that has delivered 19 million pairs of shoes since its founding in 2005.  The organization collects overstock and used shoes from warehouses and collection boxes from across the United States. These shoes are then delivered free of charge to people in over 129 countries. Shoes4Souls relies heavily on local organizers. These ...


Critical Minute – As Goes Nolan Ryan, So Goes Texas

Less than an hour’s drive inland from Galveston, sits the small town in Alvin, Texas. There’s little of note of the town, except for a museum that houses a collection from one of Texas’ greatest sons: Nolan Ryan. It’s a remarkable story, a young boy who grew up throwing objects at just about anything… to major ...


Critical Minute – Rewriting Firearm Safety

With more than five million rifles produced and billions of rounds fired over nearly five decades, the Remington Model 700 rifle has undoubtedly been the preferred choice for millions of hunters, shooting enthusiasts, military and law enforcement personnel. It has also been the focus of a CNBC 10-month investigation that originally aired in 2010 under the title “RemingtonUnder ...


Critical Minute – Public Opinion Makes a City

Nestled around virgin bottomland hardwood forest on the banks of the Ohio River and surrounded by low rolling hills…. sits the best city in the country in which “to live, work and play” by the readers in Kiplinger in 2008. The local economy is known for its stability, diversity and vitality. It’s also in the 103rd-largest ...


Critical Minute – Redeveloping Public Opinion, Part 1

For planned community developers in the know, there’s no better place to find a good deal on large real estate purchases than the local government. That’s because the past several years have seen local governments go bankrupt, such as the city of Stockton, California. So it’s no surprise when school board members find relief to have ...


Critical Minute – PRSSA & Eastern Maine Medical Center

Music saves lives. Besides encouraging relaxation and reducing stress, music therapy has been shown to affect sleep patterns, improve memory, and decrease the need for medication. Music is also a powerful instrument for fundraising. A praiseworthy case study can be found with the Husson and NESCOM chapters of the Public Relations Student Society of America. For these ...


Critical Minute – A PR Case Study from Parsons, Kansas

Blue Highway 400 cuts straight across Southern Kansas before abruptly ending near the Southeastern Colorado town of Lamar. It crosses through must-see sites like Fall River State Park and the infamous Dodge City, Kansas. Another town it passes through is Parsons, Kansas, population 10,500, where an exceptional case study in public relations can be found. It’s about utilizing every available resource, ...


Critical Minute – Summer PR & media internships – with paychecks

To pay or not to pay, that is the question. Media companies and PR departments at organizations of all varieties are re-examining whether an annual rite of summer – the internship – should be accompanied by a paycheck. The landscape changed in December when the production company for journalist Charlie Rose agreed to pay as much as $250,000 to settle ...


Critical Minute – The Evolution of Lifecycle Communications

If you’ve ever opened a Sunday paper, it’s hard not to notice the weighty advertisements wedged in the center. The convenience of these ads may have been why you opened the newspaper in the first place, searching for the weekly deals of your favorite stores…. on what has become both the highest circulation and shopping day ...


Critical Minute – A Festival of PR Agency Logos

Tomorrow marks the beginning of the Hindu festival of Holi. Holi signals the end of winter and the coming of spring. It is known as the Festival of colors because bright colors symbolize energy, life and joy. Revelers throw colored powder and water on people, places and things… coating the world in lively hues. In the spirit ...


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