Topic: Video

6 Cool Guerrilla Marketing Ideas to Beat the Heat this Summer

Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique. This non-traditional method allows you to stand out from the advertising clutter by leaving a more personal and real impression on people.You’re giving them an experience, not just an image to look past as they flip through a magazine. So take advantage of the time of year when everyone is out enjoying the summer weather, and give them an experience they won’t forget with one (or more!) of these six guerrilla marketing ideas! ...


Me? Design Pretty? Never.

Interactive Media Designer at Nxtbook Media, Terri Shadle, believes that designing things with purpose and meaning far outweighs anything cosmetic. Here's how Nxtbook keeps their designers focusing on what matters... ...


Online Communities as a Key Strategy for Associations and Brands

Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this. ...


How to Set Up HDE-8C-QAM for DIRECTV

Welcome to setting up your Blonder Tongue HDE-8C-QAM for the DIRECTV Receiver-Less Solution! Blonder Tongue’s HDE-8C-QAM with option 2 provides an economical DIRECTV HD solution for the institution market. ...


Current Trends in Media Planning and Buying Revealed

[VIDEO] New research from Kantar SRDS and the James G. Elliott Co., Inc. now being released illuminates factors that affect the way media is planned and bought today. Samir "Mr. Magazine™" Husni's video interview with Steve Davis and Jim Elliott, presidents of the sponsoring companies... ...


How Print Publishers Can Get Their Advertisers Ready For Digital

Perhaps the biggest challenge for publishers in moving beyond the print replica to a responsive reader experience is how to help their advertisers move with them. The advertisers pay the bills, and efforts by publishers attempting to move beyond the replica often stall trying to get their advertisers on board. ...


Making the Decision About Native Advertising

Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings. ...


MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel... ...


Why Design Matters More Than Ever

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it's been making huge strides for years. Design is no longer the act of "making it pretty." With the rise of data-driven design, it's now as much of a science as it is an art — those that have mastered the balance of the two are true experts in form, function and user experience. ...


Going Mobile: The Challenges Ahead

For advertisers, infiltrating the mobile space at full force isn't easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. ...


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