Topic: Term

3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld. ...


2015 Report: Understanding Today's Media Buyers

The second Study of Media Planning & Buying from Kantar Media SRDS & James G. Elliott Co validates much that was in the 2013 study but adds more dimension and also asks about programmatic buying. ...


Disruptive Innovation

The overuse of the buzzwords, “disruptive innovation” and “disrupt” and “disruption” is so prevalent that it has spawned a backlash. In June 2014, New York Magazine ran an article, “Let’s All Stop Saying ‘Disrupt’ Right This Instant.” The Seattle Post Intelligencer carried “Disrupt ‘Disrupt’: A moratorium on ‘disruptive’ hackery,” and many blogs have taken up the cry... ...


Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. ...


Overcoming Boundaries to Subscription and Revenue Growth

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. ...


5 Ways to improve your Digital Publishing; What Adobe isn’t telling you

As a leading digital media company, we hear a lot of ...


How Print Publishers Can Get Their Advertisers Ready For Digital

Perhaps the biggest challenge for publishers in moving beyond the print replica to a responsive reader experience is how to help their advertisers move with them. The advertisers pay the bills, and efforts by publishers attempting to move beyond the replica often stall trying to get their advertisers on board. ...


Ideas for DIY Surveys

There are some great free and inexpensive online survey tools out there. While they’re ideal for research professionals trained in the art and science of surveys, survey novices can also get some excellent use out of them. ...


MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel... ...


Perfect Timing for Your Email Delivery

In email marketing, timing is everything — right down to the moment you send an email message. Where your audience is, what they’re doing and whether or not you can compete for their attention all play a significant role in conveying your message. You may not want to deliver your “Urgent! Act now!” message to someone while they’re asleep – so it’s important to consider timing when planning your campaign so that you can achieve the best possible open rates, click-throughs and ROI. ...


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