Topic: OSI
Three Email Metrics That Publishers Should Track
Want to be an email expert? There’s some analytics that you should be paying attention to. ...
Generating Content Licensing Revenue? Now What?
Planning now for new licensing opportunities in the future takes a strategy. ...
Three Benefits Digital Publications Have Over Websites
Should I have a website or a digital publication? Let's take a look at the benefits of a digital publication. ...
A Look Inside the Digital Media Strategies of LeisureMedia360
This month we are sitting down with Jeff Wood, of LeisureMedia360, ...
The Case for Outsourcing your Content Licensing
Some tasks are outsourcing naturals, but what about content licensing? How ...
Content is King
Information. We all crave it. Today, we have more information readily ...
Nike is right – just do it
Marketing your archives is kinda like selling seats on an airplane. If you wait too long people will find another way to get where they want to be. ...
The Obstacles to Digital Growth That You're Not Thinking About
How cross-discipline efficiency and visibility in sales, production, accounting and billing are critical in generating new revenue, and eliminating sales “leakage.” ...
4 Steps to Figuring Out ROI on Digital Content
Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. ...
Marketing or Sales: Who Ranks?
There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time, energy and money. ...
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