Topic: Delivery

Perfect Timing for Your Email Delivery

In email marketing, timing is everything — right down to the moment you send an email message. Where your audience is, what they’re doing and whether or not you can compete for their attention all play a significant role in conveying your message. You may not want to deliver your “Urgent! Act now!” message to someone while they’re asleep – so it’s important to consider timing when planning your campaign so that you can achieve the best possible open rates, click-throughs and ROI. ...


Moving Toward Mailing First-Generation Data

Sending email marketing messages to purchased email lists is a notoriously dangerous practice. Sure, you can achieve quick reach, but it can make a permanent impact on your sender reputation and deliverability. The solution? Marketers have found long-term success in building and mailing first-generation lists. ...


Top 5 Advantages of Email Marketing

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? Because email offers 5 huge advantages over other media... ...


Test, Review, Optimize and Repeat (and Repeat, and Repeat)

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn't. Make your changes. Then, start the process again. Endlessly. ...


The Value of Personalized Digital Documents

Today’s modern business can easily and affordably leverage variable data delivered electronically, to distribute customized customer-facing documents. ...


5 Myths Holding You Back from Success with Video

If video isn’t the present of content marketing and publishing, it’s certainly the future. On a consumer level, videos have become so prolific, they’re an expected part of daily life. Our modern phones have become video cameras, editors, and uploading devices. ...


Making Responsive Design Their Own

In the eternal struggle between, “Should I have a website, or should I have a digital edition?” the experts like to debate points on trackability, mobile friendliness, content delivery, user experience and content consumer expectation. ...


The Delicious Secrets to Quick Content

Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround and improving audience engagement. ...


Premier Guitar Hits All the Right Notes

Premier Guitar’s recipe for success is both simple and demanding: “We believe in giving guitar enthusiasts access to our content as they prefer—not as we prefer—anytime and by whatever platform they prefer,” explains Peter Sprague... ...


AQT8 Series Video 1: QAM/IP

Welcome to the AQT8 Series Video 1. This training video shows you how to set up Blonder Tongue’s AQT8-QAM/IP unit but can also be used to set up the AQT8-IP. This product receives up to eight digital UHF/VHF over-the-air TV broadcasts and converts them to digital CATV QAM channels from 2 to 10 and IP. For our application in this video, we will focus on QAM ...


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