Topic: Survey

Experiential Marketing & the Holiday Season

Each year, it seems like the holiday season hits us full ...


Millennials vs Everyone Else: Can't We All Just Get Along?

I recently attended a marketing conference and there were many great session topics, but one, in particular, caught my eye. The session write-up described a dialog between a Millennial and a Boomer, suggesting that their differences made it challenging for these two generations to connect with one another. As a Baby Boomer myself, and parent to two Millennials (and one Gen Z), I often think there isn’t a generational gap between me and my children, but rather a cosmic divide of two completely different species. ...


How to Clean Your Event Marketing Data

The only thing worse than no data at all is “unclean” data. Ensuring the integrity of our event marketing data is one of the most important things we do. ...


Will Emotion Recognition Technology Be the Future of Event Feedback?

Manual event surveys have a tendency to yield polarized or inaccurate results. What can companies do? Take a look at how we incorporated emotion recognition technology at one event to improve post-event analysis in a substantial way. ...


Applying Return-On-Activity Value to Experiential Measurement

We provided our client with an easy tool to measure the value of the time that their brand ambassadors put into their work. ...


The Key to Collecting Consistent Field Staff Data

We see a lot of different techniques used to collect field ...


Taking A Comprehensive Approach to Measurement

One of our primary goals is to make the metrics for ...


The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing

One of our key objectives in marketing analytics is to show the campaign reach. "Reach" can be defined by how often the target consumer is reached at experiential events. This metric helps ensure the field team is interacting with the right customer. A good example of this is if your brand is geared for millennial males, you want to make sure you’re not activating at events that attract older women. ...


How to Do a Focus Group at your Next Event (and Why)

There are few better ways to uncover what’s going on with your brand than to get a bunch of people who have some connection in a room where they can interact and have a conversation about your brand. You’ll learn that they engage the category in ways you never imagined. That they have uses for your brand that you never would have guessed. You’ll learn the reasons they choose you over the competition or why they believe the competition is the better option. ...


Four Key Elements of a Successful Research Methodology

The research methodology is the most crucial step of the research design process. It's the blueprint for the collection, measurement, and analysis of the data. ...


22 Results Found