Topic: Event Marketing

EVENT MARKETING INSIGHTS MAY COME DOWN TO THE FINEST DETAIL

We measured an event marketing program for a spirits brand of over 3000 events in several markets. Reporting on a program this large was challenging. ...


Aimia Awarded Cvent Plannie for Best Event Feedback Strategy

Aimia has been named a 2016 Cvent Plannie Award winner for "Best Event Feedback Strategy". ...


72 Hours at SXSW: Get Ready for Some Serious FOMO

Six event profs report back on the experience, the brands, the content, and the FLOTUS ...


4 Ways To Execute Street Team Events That Rule

Street team marketing can be very hit or miss. In fact, an unsuccessful or lackluster street team can damage the reputation of your. Fear not though! For when done properly, a street marketing experience can strike gold with a consumer in a way that other forms of marketing are unable to do. ...


The 5 Key Features of Great Experiential Events

Your event participants’ time is precious. Why waste it—and why waste your money and potential—with an event that doesn’t resonate? Here are five key features of great experiential events. ...


8 Questions to Ask Your Experiential Agency

8 Questions to Ask Your Experiential Agency ...


The Biggest Experiential Trends of 2015

The biggest experiential trends of 2015. ...


3 Tips for Picking The Right Digital Event Extensions

With so many choices, marketers need to prioritize technology that builds the brand and is cohesive with the event strategy. Here are 3 simple things you can do to ensure you’re picking the right digital extensions for your brand’s events. ...


Key Lessons from Event Tech 2014

On November 3rd, the Moderne Communications team headed west to Las Vegas for the 2014 Event Tech hosted by Event Marketer. For two day we immersed in the latest technology that can enhance your events, analytics and insights that help you optimize events and platforms that offer the ease to "do it all" in one place. ...


5 Ways to Engage Sports Fans Through Event Technology

Technology has changed fans’ expectations of how and where we engage, and what and when we share. As event marketers, we need to leverage the right technology to create compelling engagements that add value for fans. Here are 5 engagement strategies to consider. (Adapted from the Event Marketing Summit presentation by GMR’s Chief Digital Officer, Bryan Rasch.) ...


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