Topic: Event Marketing

MIG & AVRD Solutions Dazzle Audiences at ExhibitorLIVE2017

ExhibitorLIVE 2017, EXHIBITOR MAGAZINE’S 29th Annual Professional Development Conference for trade show and corporate event marketers, took place at the Mandalay Bay Convention Center. The industry’s highest-rated training conference featured seven learning tracks, and 169 educational sessions focused on all aspects of trade show, exhibit, and event marketing and management. ...


Six Reasons You Need Event Content Strategy

In an increasingly competitive environment, brand marketers are investing more in their event content with the aim of attracting attendees and creating powerful engagement around their key messages. To help you understand just that, we’ve put together this e-book outlining six steps (and their associated benefits) to implement a content strategy for your events. ...


How to Clean Your Event Marketing Data

The only thing worse than no data at all is “unclean” data. Ensuring the integrity of our event marketing data is one of the most important things we do. ...


The Key to Collecting Consistent Field Staff Data

We see a lot of different techniques used to collect field ...


Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)

A status report is a useful tool because it will keep your experiential marketing campaign on track, keep everyone engaged, and on top of things. ...


Qualitative Metrics You Should Collect from Field Staff

Experiential marketing program data is usually captured during the event and is made up of two major metrics, quantitative and qualitative. ...


The Purpose Behind Consumer Targeting in Event Marketing

Knowing your target consumer characteristics, and how to reach them, is vital in event marketing. Brands who do their homework come out on top. ...


EventTech 2016's Five Big Themes and the Single Question That Blew Everyone's Minds

The must know takeaways and talking points from this year's EventTech ...


Top 12 eSports Trends Brands Should Know

Sports marketers gathered last week to discuss the evolution of competitive gaming and what it means for brands. Here's what some of eSports' pioneers and leaders had to say about where the industry is now—and where it's going. ...


NYCC 2016 Highlights - Pop Ups, VR, and more!

New York Comic Con may not be as big as the original San Diego event, but it is still hugely popular and brings in thousands of attendees and tons of great marketing campaigns. See how Comedy Central, HBO, and Hulu brought their television shows to life at NYCC with pop ups, VR, and more! ...


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