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Press Releases
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ProExhibits Launches ProGlobalEvents to Focus on Extraordinary Corporate Events
Fremont, CA – May 24, 2017 – ProExhibits, an award-winning design
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Via: ProExhibits
24 Aug 2017 | 8:43 pm EDT -
Expanding ProGlobalEvents Adds Charlene Soelter as Director of Client Strategy
Fremont, CA – ProGlobalEvents is pleased to announce that industry veteran,
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Via: ProExhibits
24 Aug 2017 | 8:29 pm EDT -
Opus adds accomplished events leader to head Strategy team
Beaverton, OR – May 1, 2017 – Opus Agency has added
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Via: Opus Agency
7 Jun 2017 | 7:59 pm EDT -
ITA Group Receives WorldatWork 2017 Seal of Distinction
ITA Group has received the WorldatWork Seal of Distinction for 2017 for its commitment to a positive work environment. WorldatWork, a nonprofit HR association and compensation authority, awards the prize as a unique mark of excellence that distinguishes organizational success in total rewards effectiveness.
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Via: ITA Group
22 Feb 2017 | 3:19 pm EST -
The Hype! Agency Wins Inavero’s 2017 Best of Staffing® Talent Award
SALEM, NH (PRWEB) FEBRUARY 16, 2017 The Hype! Agency, a leading event staffing agency in the experiential marketing industry announced today they have won Inavero’s 2017 Best of Staffing® Talent Award for providing superior service to its talent. This is Hype’s sixth year winning this award!
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Via: THE HYPE AGENCY
16 Feb 2017 | 11:27 am EST
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Latest Events News
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OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers
Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience outside of gaming. Taking the […]
The post OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers appeared first on Event Marketer.
read moreVia: Event Marketer
24 Feb 2021 | 2:57 pm EST -
Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash
At the start in 2021, shampoo brand OGX introduced three new haircare collections for women seeking salon-style treatments at home. To launch the product in a COVID-safe environment, the brand turned to a drive-thru, specifically a drive-thru car wash, an experiential format that is gaining traction for its contactless nature and existing architecture. For its first IRL experiential activation since […]
The post Five Activation Insights From OGX’s COVID-Safe Drive-Thru Car Wash appeared first on Event Marketer.
read moreVia: Event Marketer
24 Feb 2021 | 1:24 pm EST -
Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash
What do Angelenos love more than just about anything? Their cars. And in these times of social distancing, cars have become even more important to consumers seeking to safely venture from their homes. So, when it came time for shampoo brand OGX to promote three new haircare products to Los Angeles residents ahead of Valentine’s Day, the brand gave the […]
The post Photo Tour: Inside OGX’s Love-Themed Drive-Thru Car Wash appeared first on Event Marketer.
read moreVia: Event Marketer
24 Feb 2021 | 1:24 pm EST -
FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash
Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM Car Wash, the Snowfall Neighborhood […]
The post FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash appeared first on Event Marketer.
read moreVia: Event Marketer
24 Feb 2021 | 7:16 am EST -
For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual
RISE, an organization founded in 2015, and whose mission is to use sports to improve race relations, has always leveraged storytelling as a medium to engage audiences at events like Super Bowl. Its Champions of Change experience, which activated in 2019 and 2020 in-person at the big game, is a multi-layered immersion that allows attendees to explore social justice and […]
The post For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual appeared first on Event Marketer.
read moreVia: Event Marketer
18 Feb 2021 | 3:23 pm EST
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