Topic: LinkedIn

How to Use LinkedIn Groups to Build Brand and Generate Leads

How to Use LinkedIn Groups to Build Brand and Generate Leads from Tom Skotidas ...


Using Heatmaps in Design and in Conversion

By: Mike Grabham Did you know that heatmaps are great for getting an overview of how visitors behave on a landing page or website? The more we understand the users, the better the design will be and hence, the website goals will be met. To my surprise many designers have never even looked at a heatmap ...


Eye tracking adds objective value to consumer insight

By: Xiao Ping QU Actionable consumer insights are valuable to any B2C companies. The traditional consumer research methodologies are questionnaires, observations, focus groups etc. These methods have a lot of merits to them, but are with a number of limitations, for instance, when making purchasing decisions, a lot of the time, people are not all that ...


Grow your business through customer experience

In a 2012 C-suite survey of the Asia telcom industry, ICT consultant firm Ericsson noted -”81% of executives believed that customer experience is key to improved financial performance. 77% of executives indicated that customer experience (CX) is a key driver for differentiation within the marketplace; Nevertheless, 72 % of executives evaluated their current customer experience ...


How to Fix Your Recent Facebook Algorithm Changes

By: Stephanie Beck What is a Facebook Algorithm and why should I care? Facebook decides which posts/updates to display on your fan’s news feed through a complicated formula called EdgeRank that includes roughly 100,000 different indicators. No one really knows for sure (outside of Facebook of course) what all the indicators are but they do tell ...


Sir Martin Sorrell discusses evolving advertising

LinkedIn Executive Editor Dan Roth speaks with WPP’s Sir Martin Sorrell about the state of advertising, creativity, Mad Men, and more ...


6 Results Found